Within 48 hours of launching Flip Your Profile, it was featured in thousands of blogs including Mashable, Digital Buzz, Contagious, etc. The app spread organically and millions installed the app. The server crashed thrice, due to the overwhelming response the campaign received. Flip Your Profile has so far garnered a Silver at Effies 2011; and 3 finalists at Cannes 2011; an in-book at D&AD; a Bronze at Spikes 2011; a Gold, a bronze and 4 finalists at Digital Media Awards Asia 2011; a finalist at Young Guns 2011; a finalist at Adfest 2012; a Silver at Creative Circle Awards 2012 and Sabre award for blogger outreach.
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