We turned a simple on-ground activation into an exciting experience. Most ideas these days get so lost in technology that they forget to be relevant. When we started off we wanted the solution to be simple and entertaining. Please watch the case study, I hope you like it. So far this campaign has garnered 2 shortlists at Adfest 2013, 2 shortlists at Digital Media Awards 2012 and a bronze at Creative Circle Awards 2012 (a.k.a. Gong Show).
