An initiative we poured our hearts into. So often we come across CSR initiatives that strive to raise awareness or demand action without embeddeding in them the very action they demand. We wanted to create a social initiative that would challenge and change behaviours. Plant a Jackpot rewarded people for their active participation. It's easy to criticise trees being cut down, but we seldom reflect on how we can reverse this loss if we only managed to overcome our passiveness. With this campaign, we tried to do our part in encouraging people to go green.
Every member of our team had grown a plant by the end of this campaign. I started with one pot and now my balcony has actually become a bit of a mini garden. We do know it's had a similar effect on all the people who participated in our campaign. It is one of the few ideas i'm truly proud of. Although I'm not entirely sure if we may have created the world's first botanic game of chance, I'm certain we gave people and nature an equal chance at winning.
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