Lions Eye Bank wanted to encourage more people to sign up for their eye donation programme. During the agency briefing we learnt an interesting fact about eye donation. When you donate your eyes, you gift sight to not one but two people. Because a pair of eyes was split between two people. This way two blind people received the gift of sight.
This ad picked up a silver for public service at Goa Fest.
Saturday, 29 January 2011
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