We love ice cream. We love stories. We asked ourselves what would happen if we mixed them. Wall's Scoops of Happiness is a regional campaign to launch a new range of ice creams meant for in-home consumption across Indonesia, Malaysia, Vietnam, Philippines, Thailand, Australia & New Zealand. The challenge was to conceptualize an idea that would resonate across various markets with mothers and children. When we shared the idea with the Wall's team, it was a resounding YES from every regional and local marketing head. It took us close to a year to write and produce 15 story recipes. And after we had all the stories in place, we created a 3-minute interactive YouTube video that lets users discover 15 fairy tale inspired story recipes.
To get a taste of this campaign, visit www.scoopsofhappiness.com
This is an on-going campaign and is being launched across various markets in phases. Currently available in two languages: English and Bahasa Indonesia.
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