Wall's Scoops of happiness

We love ice cream. We love stories. We asked ourselves what would happen if we mixed them. Wall's Scoops of Happiness is a regional campaign to launch a new range of ice creams meant for in-home consumption across Indonesia, Malaysia, Vietnam, Philippines, Thailand, Australia & New Zealand. The challenge was to conceptualize an idea that would resonate across various markets with mothers and children. When we shared the idea with the Wall's team, it was a resounding YES from every regional and local marketing head. It took us close to a year to write and produce 15 story recipes. And after we had all the stories in place, we created a 3-minute interactive YouTube video that lets users discover 15 fairy tale inspired story recipes.

To get a taste of this campaign, visit www.scoopsofhappiness.com

This is an on-going campaign and is being launched across various markets in phases. Currently available in two languages: English and Bahasa Indonesia.

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Plant a Jackpot

An initiative we poured our hearts into. So often we come across CSR initiatives that strive to raise awareness or demand action without embeddeding in them the very action they demand. We wanted to create a social initiative that would challenge and change behaviours. Plant a Jackpot rewarded people for their active participation. It's easy to criticise trees being cut down, but we seldom reflect on how we can reverse this loss if we only managed to overcome our passiveness. With this campaign, we tried to do our part in encouraging people to go green.

Every member of our team had grown a plant by the end of this campaign. I started with one pot and now my balcony has actually become a bit of a mini garden. We do know it's had a similar effect on all the people who participated in our campaign. It is one of the few ideas i'm truly proud of. Although I'm not entirely sure if we may have created the world's first botanic game of chance, I'm certain we gave people and nature an equal chance at winning.

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Text with a Twist

A low-budget campaign that exploited how Instagram stored and displayed images. We knew youths enjoyed such hacks. Many of them were using the bug to surprise their friends. It lets them have some harmless fun. We acted quickly and created a social awareness campaign that let the youths spread the word for us. The campaign was short-lived as the bug was patched up by Instagram.

Watch the case study to see how it worked.

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